Promote financial inclusion

Provide financial services to individuals and small and micro enterprises that have difficulty obtaining credit from traditional financial institutions, enabling them to obtain the necessary funds to start businesses, improve their lives or deal with emergencies.

Alleviate poverty and help those in need

Help the poor obtain funds to achieve self-development and poverty alleviation and improve their quality of life.

Drive financial innovation

Continuously explore and innovate more convenient, efficient and flexible microfinance products and service models to meet diverse needs.

Popularize financial knowledge

While providing loans, popularize financial knowledge and credit awareness to customers and promote the improvement of financial literacy.

Support economic development

Assist the growth and development of small and micro enterprises, create employment opportunities, and promote the prosperity of the local economy.

Promote fair competition

Provide equal financing opportunities for various economic entities and break the imbalance of financial resources concentrated in large enterprises and wealthy groups.

Social stability and harmony

By providing financial support, reduce social instability factors caused by the shortage of funds and promote the harmonious development of society.